Bad – Deb
This window display can use a little more work. The display uses lighting that is very dull and hard to see. I like the choice of clothing and the harmony between the colors but it is hard. There has to be some emphasis to catch the eye of the person walking by. The display lacks the building of the brand because it doesn’t fully show me what the store has to offer.
The most important part of the display is making sure people can see the display. The window lighting has minimum accent lighting but still is not bright enough to be seen. there is a lot of empty space going on in the display as well. Although it is being covered up with promotional signs so it won’t look as empty it could be more presentable and make a person linger longer. I would add more accent lighting to cover both mannequins. I would also space them out more and create more balance.
By doing that, I would move the promotional sign to the middle and have the clothing surrounding it and have the props off to the sign just to add more to the brand image and the image of the product. This will allow the new merchandise to be highlighted and attract more people into the store.
The good – Windowswear
This jungle themed window attracted my attention with the way the lighting is set up and the background to match it. The use trees display the theme of the display really well and shows exactly what the store is aiming for when having people stop to look at it.
The display has a few props that helps emphasis the overall theme of the display and present the clothing store with their trend area of merchandise. the display has different shades and tints of green to make it more realistic. The trees also adds texture while the choice of clothing adds tension. when thinking of the jungle one doesn’t usually think of women wearing active wear but more of a cheetah print attire. The active wear represents the more memorable portion of the display representing the tension or surprise element. The story told here all has to do with having a trip to the jungle to explore and be prepared for any kind of weather by having the appropriate attire, which all comes from shopping in the store of the displayed window.
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